Scans Today

14,008,335

Scans Completed

69,533,122

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cookieless identifiers

audience providers New!

real time bidding

updates

news and commentary from the world of digital advertising.

global quickstats

Insights and metrics from Sincera’s global data.

  • 77%

    0.02%

    ad traffic identified

  • 136,846

    publishers using prebid

  • 537,165

    unique ad slots found

  • 7,511,014

    0.01%

    unique pages scanned

  • 60,554,007

    ads.txt entries

  • 14,572,675

    total articles

  • 11,931

    known sites

  • 1,231,700

    0.03%

    uncategorized domains

  • 674 M

    0.02%

    events categorized

  • 260,518

    publishers monitored

  • 603

    known ad platforms

  • 2,497,093

    sellers.json entries

  • 1,243,312

    domains in ads ecosystem

  • 158

    domains that fingerprint

  • 15.7 K

    publishers using ATS

  • 4,152,736

    app-ads.txt entries

  • 4,627,905

    text extractions

  • 12,824,786

    images captured

  • 90

    fraud-flagged publishers

  • 3,862

    adult domains

  • 58,652

    publisher CMPs detected

  • 16,298

    publishers using PPIDs

  • 5.08

    IDs used per pub (avg)

  • 1.23

    avg audience providers per pub

  • 82,997

    pubs using Prebid 1st party data

  • 4,879

    new!

    pubs opted-out of Chrome's Topics

  • 119,098

    known privacy policies

  • collecting initial data

    pubs with login support

systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 4,857  unique domains
    • 170 mm+ domains detected
    • 1,633,446 declared customers sellers.json
    • 227,673 claimed customers ads.txt
    • 300 CMP ID
    • 1147 GDPR Vendor ID
    • 45% Reseller Accounts
    • 55% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Ad Exchange
    • 30  unique domains
    • 21 mm+ domains detected
    • 4,633 declared customers sellers.json
    • 187,392 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 52% Reseller Accounts
    • 48% Direct Accounts
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Ad Exchange
    • 42  unique domains
    • 17 mm+ domains detected
    • 3,934 declared customers sellers.json
    • 194,406 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Facebook

    Facebook is an online social networking service that enables its users to connect with friends and family.

    Walled Garden
    • 52  unique domains
    • 16 mm+ domains detected
    • 0 declared customers sellers.json
    • 11,073 claimed customers ads.txt
    • 77% Reseller Accounts
    • 23% Direct Accounts
  • ...
    Index Exchange

    Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

    Ad Exchange
    • 13  unique domains
    • 13 mm+ domains detected
    • 4,699 declared customers sellers.json
    • 190,639 claimed customers ads.txt
    • 10 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Yahoo!

    Yahoo operates an online web portal intended to provide the latest news on finance, lifestyle, movies, celebrity, travel, and more.

    Walled Garden
    • 138  unique domains
    • 12 mm+ domains detected
    • 2,772 declared customers sellers.json
    • 152,222 claimed customers ads.txt
    • 25 GDPR Vendor ID
    • 50% Reseller Accounts
    • 50% Direct Accounts