Scans Today

2,566,232

Scans Completed

41,155,821

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cookieless identifiers

context providers New!

real time bidding

updates

news and commentary from the world of digital advertising.

global quickstats

Insights and metrics from Sincera’s global data.

  • 75%

    0.19%

    ad traffic identified

  • 101,130

    publishers using prebid

  • 514,943

    unique ad slots found

  • 6,050,220

    0.08%

    unique pages scanned

  • 33,546,275

    ads.txt entries

  • 14,748,671

    total articles

  • 10,567

    known sites

  • 585,450

    0.42%

    uncategorized domains

  • 381 M

    0.19%

    events categorized

  • 209,975

    publishers monitored

  • 598

    known ad platforms

  • 1,759,235

    sellers.json entries

  • 595,948

    2.4%

    domains in ads ecosystem

  • 158

    domains that fingerprint

  • 12.7 K

    publishers using ATS

  • 3,906,007

    app-ads.txt entries

  • 3,112,474

    new!

    text extractions

  • 11,628,644

    new!

    images captured

  • 66

    fraud-flagged publishers

  • 3,871

    adult domains

  • 47,711

    0%

    publisher CMPs detected

  • 12,435

    publishers using PPIDs

  • 5.19

    IDs used per pub (avg)

  • 1.27

    new!

    avg context providers per pub

  • 48,676

    new!

    pubs using Prebid 1st party data

  • 4,841

    new!

    pubs opted-out of Chrome's Topics

systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 4,799  unique domains
    • 100 mm+ domains detected
    • 932,306 declared customers sellers.json
    • 143,498 claimed customers ads.txt
    • 300 CMP ID
    • 755 GDPR Vendor ID
    • 42% Reseller Accounts
    • 58% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Ad Exchange
    • 29  unique domains
    • 12 mm+ domains detected
    • 4,410 declared customers sellers.json
    • 116,760 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 50% Reseller Accounts
    • 50% Direct Accounts
  • ...
    Facebook

    Facebook is an online social networking service that enables its users to connect with friends and family.

    Walled Garden
    • 45  unique domains
    • 9.7 mm+ domains detected
    • 0 declared customers sellers.json
    • 8,587 claimed customers ads.txt
    • 78% Reseller Accounts
    • 22% Direct Accounts
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Ad Exchange
    • 41  unique domains
    • 9.2 mm+ domains detected
    • 3,860 declared customers sellers.json
    • 126,180 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Index Exchange

    Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

    Ad Exchange
    • 13  unique domains
    • 7.2 mm+ domains detected
    • 4,417 declared customers sellers.json
    • 123,832 claimed customers ads.txt
    • 10 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Yahoo!

    Yahoo operates an online web portal intended to provide the latest news on finance, lifestyle, movies, celebrity, travel, and more.

    Walled Garden
    • 125  unique domains
    • 6.7 mm+ domains detected
    • 2,677 declared customers sellers.json
    • 94,106 claimed customers ads.txt
    • 25 GDPR Vendor ID
    • 50% Reseller Accounts
    • 50% Direct Accounts