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105,433,769

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cookieless identifiers

audience providers New!

updates

news and commentary from the world of digital advertising.

global quickstats

Insights and metrics from Sincera’s global data.

  • 77%

    0.39%

    ad traffic identified

  • 145,063

    publishers using prebid

  • 537,165

    unique ad slots found

  • 7,865,148

    0.03%

    unique pages scanned

  • 65,041,639

    ads.txt entries

  • 14,572,675

    total articles

  • 20,257

    0.08%

    known sites

  • 701,283

    1.33%

    uncategorized domains

  • 929 M

    0.39%

    events categorized

  • 267,891

    publishers monitored

  • 618

    known ad platforms

  • 2,535,174

    0.01%

    sellers.json entries

  • 712,946

    1.99%

    domains in ads ecosystem

  • 4,785,471

    0.06%

    app-ads.txt entries

  • 4,993,106

    text extractions

  • 13,157,559

    images captured

  • 116

    fraud-flagged publishers

  • 3,853

    adult domains

  • 67,146

    publisher CMPs detected

  • 17,629

    publishers using PPIDs

  • 5.07

    IDs used per pub (avg)

  • 1.3

    avg audience providers per pub

  • 97,091

    pubs using Prebid 1st party data

  • 4,879

    new!

    pubs opted-out of Chrome's Topics

  • 127,512

    known privacy policies

  • collecting initial data

    pubs with login support

systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 4,882  unique domains
    • 220 mm+ domains detected
    • 1,635,420 declared customers sellers.json
    • 231,383 claimed customers ads.txt
    • 300 CMP ID
    • 1147 GDPR Vendor ID
    • 45% Reseller Accounts
    • 55% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Ad Exchange
    • 30  unique domains
    • 31 mm+ domains detected
    • 4,808 declared customers sellers.json
    • 195,308 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Ad Exchange
    • 45  unique domains
    • 25 mm+ domains detected
    • 3,982 declared customers sellers.json
    • 197,282 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Facebook

    Facebook is an online social networking service that enables its users to connect with friends and family.

    Walled Garden
    • 52  unique domains
    • 21 mm+ domains detected
    • 0 declared customers sellers.json
    • 11,038 claimed customers ads.txt
    • 76% Reseller Accounts
    • 24% Direct Accounts
  • ...
    Index Exchange

    Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

    Ad Exchange
    • 13  unique domains
    • 18 mm+ domains detected
    • 4,888 declared customers sellers.json
    • 193,452 claimed customers ads.txt
    • 10 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Yahoo!

    Yahoo operates an online web portal intended to provide the latest news on finance, lifestyle, movies, celebrity, travel, and more.

    Walled Garden
    • 153  unique domains
    • 17 mm+ domains detected
    • 2,869 declared customers sellers.json
    • 155,607 claimed customers ads.txt
    • 25 GDPR Vendor ID
    • 50% Reseller Accounts
    • 50% Direct Accounts