Scans Today

264,390

Scans Completed

53,468,684

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cookieless identifiers

context providers New!

real time bidding

updates

news and commentary from the world of digital advertising.

global quickstats

Insights and metrics from Sincera’s global data.

  • 75%

    0.42%

    ad traffic identified

  • 106,584

    publishers using prebid

  • 531,699

    0.803%

    unique ad slots found

  • 6,598,048

    0.28%

    unique pages scanned

  • 37,818,700

    ads.txt entries

  • 14,748,505

    total articles

  • 11,030

    0.06%

    known sites

  • 780,986

    0.54%

    uncategorized domains

  • 447 M

    0.42%

    events categorized

  • 222,198

    publishers monitored

  • 598

    known ad platforms

  • 1,938,617

    0.24%

    sellers.json entries

  • 791,954

    0.52%

    domains in ads ecosystem

  • 158

    domains that fingerprint

  • 13.2 K

    0.02%

    publishers using ATS

  • 3,638,021

    app-ads.txt entries

  • 3,681,120

    text extractions

  • 11,632,592

    images captured

  • 78

    fraud-flagged publishers

  • 3,870

    adult domains

  • 50,091

    0%

    publisher CMPs detected

  • 13,265

    publishers using PPIDs

  • 5.15

    IDs used per pub (avg)

  • 1.26

    new!

    avg context providers per pub

  • 59,589

    new!

    pubs using Prebid 1st party data

  • 4,879

    new!

    pubs opted-out of Chrome's Topics

  • 0

    new!

    known privacy policies

systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 4,828  unique domains
    • 120 mm+ domains detected
    • 1,094,810 declared customers sellers.json
    • 167,565 claimed customers ads.txt
    • 300 CMP ID
    • 755 GDPR Vendor ID
    • 44% Reseller Accounts
    • 56% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Ad Exchange
    • 29  unique domains
    • 14 mm+ domains detected
    • 4,514 declared customers sellers.json
    • 128,126 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 51% Reseller Accounts
    • 49% Direct Accounts
  • ...
    Facebook

    Facebook is an online social networking service that enables its users to connect with friends and family.

    Walled Garden
    • 48  unique domains
    • 12 mm+ domains detected
    • 0 declared customers sellers.json
    • 9,217 claimed customers ads.txt
    • 79% Reseller Accounts
    • 21% Direct Accounts
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Ad Exchange
    • 42  unique domains
    • 11 mm+ domains detected
    • 3,897 declared customers sellers.json
    • 138,190 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Index Exchange

    Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

    Ad Exchange
    • 13  unique domains
    • 8.6 mm+ domains detected
    • 4,580 declared customers sellers.json
    • 135,294 claimed customers ads.txt
    • 10 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Yahoo!

    Yahoo operates an online web portal intended to provide the latest news on finance, lifestyle, movies, celebrity, travel, and more.

    Walled Garden
    • 129  unique domains
    • 8.2 mm+ domains detected
    • 2,722 declared customers sellers.json
    • 103,877 claimed customers ads.txt
    • 25 GDPR Vendor ID
    • 51% Reseller Accounts
    • 49% Direct Accounts