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9,966

Scans Completed

37,098,659

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cookieless identifiers

context providers New!

real time bidding

updates

news and commentary from the world of digital advertising.

global quickstats

Insights and metrics from Sincera’s global data.

  • 75%

    ad traffic identified

  • 91,368

    publishers using prebid

  • 504,751

    unique ad slots found

  • 5,392,459

    0.01%

    unique pages scanned

  • 91,017,810

    ads.txt entries

  • 14,926,841

    total articles

  • 10,283

    known sites

  • 410,589

    uncategorized domains

  • 340 M

    events categorized

  • 207,616

    publishers monitored

  • 602

    known ad platforms

  • 1,423,913

    0.8%

    sellers.json entries

  • 420,872

    domains in ads ecosystem

  • 158

    domains that fingerprint

  • 11.6 K

    0.08%

    publishers using ATS

  • 3,681,458

    app-ads.txt entries

  • 48

    fraud-flagged publishers

  • 4,938

    publishers using PPIDs

  • 46,202

    0.1%

    publisher CMPs detected

  • 5.28

    IDs used per pub (avg)

  • 3,886

    new!

    adult domains

systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 4,788  unique domains
    • 91 mm+ domains detected
    • 897,087 declared customers sellers.json
    • 144,579 claimed customers ads.txt
    • 300 CMP ID
    • 755 GDPR Vendor ID
    • 42% Reseller Accounts
    • 58% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Ad Exchange
    • 28  unique domains
    • 10 mm+ domains detected
    • 4,271 declared customers sellers.json
    • 118,948 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 50% Reseller Accounts
    • 50% Direct Accounts
  • ...
    Facebook

    Facebook is an online social networking service that enables its users to connect with friends and family.

    Walled Garden
    • 45  unique domains
    • 8.8 mm+ domains detected
    • 0 declared customers sellers.json
    • 9,831 claimed customers ads.txt
    • 78% Reseller Accounts
    • 22% Direct Accounts
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Ad Exchange
    • 41  unique domains
    • 8.2 mm+ domains detected
    • 3,822 declared customers sellers.json
    • 128,129 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Index Exchange

    Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

    Ad Exchange
    • 13  unique domains
    • 6.4 mm+ domains detected
    • 4,277 declared customers sellers.json
    • 125,998 claimed customers ads.txt
    • 10 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    LiveRamp

    LiveRamp is the leading data connectivity platform for the safe and effective use of data.

    Identity Provider
    • 17  unique domains
    • 5.9 mm+ domains detected
    • 0 declared customers sellers.json
    • 3 CMP ID
    • 97 GDPR Vendor ID