sincera

platform ranking

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Google

Google is a multinational corporation that specializes in Internet-related services and products.

Walled Garden

4,788 unique domains

91 mm+ domains detected

900,406 declared customers^sellers.json

144,660 claimed customers^ads.txt

300 CMP ID

300 GDPR Vendor ID

42% Reseller Accounts

58% Direct Accounts

PubMatic

PubMatic is an automation solutions company for an open digital media industry.

Ad Exchange

28 unique domains

10 mm+ domains detected

4,292 declared customers^sellers.json

119,092 claimed customers^ads.txt

GDPR Vendor ID

50% Reseller Accounts

50% Direct Accounts

Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

Walled Garden

45 unique domains

8.8 mm+ domains detected

0 declared customers^sellers.json

9,841 claimed customers^ads.txt

78% Reseller Accounts

22% Direct Accounts

Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

Ad Exchange

41 unique domains

8.2 mm+ domains detected

3,827 declared customers^sellers.json

128,256 claimed customers^ads.txt

GDPR Vendor ID

53% Reseller Accounts

47% Direct Accounts

Index Exchange

Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

Ad Exchange

13 unique domains

6.4 mm+ domains detected

4,293 declared customers^sellers.json

126,137 claimed customers^ads.txt

GDPR Vendor ID

53% Reseller Accounts

47% Direct Accounts

LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data.

Identity Provider

17 unique domains

5.9 mm+ domains detected

0 declared customers^sellers.json

3 CMP ID

3 GDPR Vendor ID

Quantcast

Quantcast helps create a more personalized digital world.

Buying System

15 unique domains

5.8 mm+ domains detected

0 declared customers^sellers.json

1,283 claimed customers^ads.txt

10 CMP ID

10 GDPR Vendor ID

89% Reseller Accounts

11% Direct Accounts

Yahoo!

Yahoo operates an online web portal intended to provide the latest news on finance, lifestyle, movies, celebrity, travel, and more.

Walled Garden

124 unique domains

5.7 mm+ domains detected

2,596 declared customers^sellers.json

95,651 claimed customers^ads.txt

GDPR Vendor ID

50% Reseller Accounts

50% Direct Accounts

AppNexus

AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.

Dual Sided Ad Platform

13 unique domains

5.3 mm+ domains detected

2,487 declared customers^sellers.json

128,409 claimed customers^ads.txt

32 CMP ID

54% Reseller Accounts

46% Direct Accounts

Adobe Ad Cloud

Adobe provides digital media and digital marketing solutions.

Buying System

113 unique domains

5.2 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Amazon

Amazon is an e-commerce website for consumers, sellers, and content creators.

Walled Garden

63 unique domains

5 mm+ domains detected

1,745 declared customers^sellers.json

2,890 claimed customers^ads.txt

GDPR Vendor ID

99% Reseller Accounts

1% Direct Accounts

Criteo

Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

Buying System

47 unique domains

5 mm+ domains detected

500 declared customers^sellers.json

65,478 claimed customers^ads.txt

GDPR Vendor ID

46% Reseller Accounts

54% Direct Accounts

OpenX

OpenX provides digital and advertising technologies that optimize a company's advertising revenue.

Ad Exchange

39 unique domains

5 mm+ domains detected

9,244 declared customers^sellers.json

124,822 claimed customers^ads.txt

GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

33Across

33Across is a supply-side platform with integrated solutions to unlock addressability and monetization.

Ad Network

15 unique domains

4 mm+ domains detected

1,761 declared customers^sellers.json

84,566 claimed customers^ads.txt

GDPR Vendor ID

57% Reseller Accounts

43% Direct Accounts

Mediavine

Mediavine is the largest exclusive ad management company in the U.S., and a Comscore top five lifestyle property.

Ad Network

17 unique domains

3.7 mm+ domains detected

26,584 declared customers^sellers.json

8,595 claimed customers^ads.txt

46 CMP ID

46 GDPR Vendor ID

0% Reseller Accounts

100% Direct Accounts

Twitter

Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

Walled Garden

28 unique domains

3.6 mm+ domains detected

0 declared customers^sellers.json

Taboola

Taboola is a content discovery platform that connects people with content they may like but never knew existed.

Content / Traffic Sharing

72 unique domains

3.6 mm+ domains detected

48,898 declared customers^sellers.json

32,374 claimed customers^ads.txt

GDPR Vendor ID

25% Reseller Accounts

75% Direct Accounts

BidSwitch

Ad Exchange

17 unique domains

3.5 mm+ domains detected

0 declared customers^sellers.json

557 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

The Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

Buying System

10 unique domains

3.4 mm+ domains detected

0 declared customers^sellers.json

825 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

Conversant

Conversant is a leader in personalized digital marketing.

Buying System

40 unique domains

3.2 mm+ domains detected

960 declared customers^sellers.json

76,366 claimed customers^ads.txt

23 CMP ID

23 GDPR Vendor ID

41% Reseller Accounts

59% Direct Accounts

Hotjar

Hotjar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses.

Buyer Tools + Analytics

43 unique domains

3.2 mm+ domains detected

0 declared customers^sellers.json

Krux

Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

Identity Provider

6 unique domains

3.1 mm+ domains detected

0 declared customers^sellers.json

Microsoft

Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

Walled Garden

80 unique domains

2.7 mm+ domains detected

0 declared customers^sellers.json

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

Content Delivery Network

14 unique domains

2.6 mm+ domains detected

0 declared customers^sellers.json

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

13 unique domains

2.6 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

WordPress

WordPress offers a web publishing software that can be used to create websites or blogs.

Content, Assets + Frameworks

317 unique domains

2.5 mm+ domains detected

0 declared customers^sellers.json

Smart Ad Server

Smart AdServer is a leading ad monetization platform built for premium publishers to serve demanding buyers.

Dual Sided Ad Platform

71 unique domains

2.5 mm+ domains detected

1,558 declared customers^sellers.json

100,592 claimed customers^ads.txt

GDPR Vendor ID

51% Reseller Accounts

49% Direct Accounts

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Buyer Tools + Analytics

34 unique domains

2.5 mm+ domains detected

0 declared customers^sellers.json

Pinterest is a visual bookmarking tool for saving and discovering creative ideas.

Walled Garden

16 unique domains

2.4 mm+ domains detected

0 declared customers^sellers.json

Amobee

Kontera provides content marketing, social marketing, and actionable analytics to enable brands to optimize results.

Buying System

7 unique domains

2.2 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Media.net

Media.net is a premium contextual advertising company.

Ad Exchange

37 unique domains

2.1 mm+ domains detected

4,555 declared customers^sellers.json

64,136 claimed customers^ads.txt

GDPR Vendor ID

32% Reseller Accounts

68% Direct Accounts

Bluekai

BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.

Identity Provider

6 unique domains

2 mm+ domains detected

0 declared customers^sellers.json

AdForm

Making display advertising simple, relevant, rewarding for advertisers, agencies and publishers

Buying System

13 unique domains

2 mm+ domains detected

403 declared customers^sellers.json

69,634 claimed customers^ads.txt

GDPR Vendor ID

60% Reseller Accounts

40% Direct Accounts

ComScore

comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.

Verification Service

9 unique domains

2 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

TapAd

Tapad is a global marketing technology company connecting brands to consumers across devices.

Identity Provider

8 unique domains

2 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT.

Ad Exchange

7 unique domains

1.9 mm+ domains detected

5,442 declared customers^sellers.json

79,502 claimed customers^ads.txt

GDPR Vendor ID

38% Reseller Accounts

62% Direct Accounts

Tribal Fusion

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Buying System

3 unique domains

1.9 mm+ domains detected

0 declared customers^sellers.json

7,293 claimed customers^ads.txt

23% Reseller Accounts

77% Direct Accounts

Tribal Fusion

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Buyer Tools + Analytics

3 unique domains

1.9 mm+ domains detected

0 declared customers^sellers.json

7,293 claimed customers^ads.txt

23% Reseller Accounts

77% Direct Accounts

Outbrain

Outbrain provides a recommendation platform to connect advertisers to open web consumers.

Content / Traffic Sharing

29 unique domains

1.8 mm+ domains detected

8,722 declared customers^sellers.json

48,641 claimed customers^ads.txt

GDPR Vendor ID

53% Reseller Accounts

47% Direct Accounts

Improve Digital

Improve Digital is an independent publisher monetization technology provider.

Ad Network

12 unique domains

1.8 mm+ domains detected

1,343 declared customers^sellers.json

89,462 claimed customers^ads.txt

GDPR Vendor ID

55% Reseller Accounts

45% Direct Accounts

Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises.

Identity Provider

7 unique domains

1.7 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

MediaMath

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.

Buying System

10 unique domains

1.7 mm+ domains detected

0 declared customers^sellers.json

2,280 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

AddThis

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.

Identity Provider

23 unique domains

1.7 mm+ domains detected

0 declared customers^sellers.json

LiveIntent

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

Identity Provider

7 unique domains

1.6 mm+ domains detected

9,961 declared customers^sellers.json

4,689 claimed customers^ads.txt

GDPR Vendor ID

28% Reseller Accounts

72% Direct Accounts

Oath

Walled Garden

10 unique domains

1.6 mm+ domains detected

0 declared customers^sellers.json

63,589 claimed customers^ads.txt

48% Reseller Accounts

52% Direct Accounts

NeuStar

Neustar is a tech company that offers a range of cloud-based services for marketing and IT professionals.

Identity Provider

5 unique domains

1.6 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

DataXu

Dataxu is a software company that helps marketing professionals use data to improve their advertising.

Buying System

6 unique domains

1.5 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Zeta

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

9 unique domains

1.5 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Simpli.fi

Simpli.fi is a demand side platform transforming unstructured data elements to valuable factors that aid in decision making.

6 unique domains

1.5 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Integral Ad Science

IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

Verification Service

7 unique domains

1.4 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Nielsen

Global marketing research and business services company.

Publisher Tools + Analytics

12 unique domains

1.4 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

GumGum

GumGum is an Artificial Intelligence company that uses machine learning to extract value from digital content.

Ad Network

14 unique domains

1.4 mm+ domains detected

1,638 declared customers^sellers.json

87,670 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

48% Direct Accounts

RhythmOne

RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.

Ad Network

2 unique domains

1.3 mm+ domains detected

3,278 declared customers^sellers.json

102,083 claimed customers^ads.txt

GDPR Vendor ID

49% Reseller Accounts

51% Direct Accounts

Max Point Interactive

Ad Exchange

12 unique domains

1.3 mm+ domains detected

ID5

The first centralised cookie synchronisation platform .

Identity Provider

3 unique domains

1.3 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Sovrn

Sovrn offers products and services to online publishers that help them understand, operate and grow their businesses.

Ad Exchange

5 unique domains

1.3 mm+ domains detected

0 declared customers^sellers.json

103,969 claimed customers^ads.txt

GDPR Vendor ID

45% Reseller Accounts

55% Direct Accounts

Beeswax

Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.

Buying System

1 unique domains

1.3 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Bootstrap

Content, Assets + Frameworks

4 unique domains

1.3 mm+ domains detected

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

Publisher Tools + Analytics

9 unique domains

1.2 mm+ domains detected

0 declared customers^sellers.json

Moat

Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.

Identity Provider

19 unique domains

1.2 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

District M

Ad Exchange

35 unique domains

1.2 mm+ domains detected

865 declared customers^sellers.json

97,245 claimed customers^ads.txt

GDPR Vendor ID

48% Reseller Accounts

52% Direct Accounts

Sharethrough

Sharethrough is a software company that powers in-feed, native ads for premium publishers & brand marketers.

Dual Sided Ad Platform

16 unique domains

1.2 mm+ domains detected

1,442 declared customers^sellers.json

75,297 claimed customers^ads.txt

GDPR Vendor ID

40% Reseller Accounts

60% Direct Accounts

Yieldmo

Yieldmo is one of the fastest-growing digital advertising and attention analytics companies.

Ad Exchange

9 unique domains

1.2 mm+ domains detected

1,280 declared customers^sellers.json

64,137 claimed customers^ads.txt

GDPR Vendor ID

43% Reseller Accounts

57% Direct Accounts

Centro Brand Exchange

Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.

Ad Exchange

2 unique domains

1.2 mm+ domains detected

0 declared customers^sellers.json

StackAdapt

StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.

Ad Network

13 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

PulsePoint

Revolutionizing Health Decision-Making For Health Consumers & Healthcare Providers.

Ad Exchange

4 unique domains

1.1 mm+ domains detected

324 declared customers^sellers.json

8,552 claimed customers^ads.txt

GDPR Vendor ID

57% Reseller Accounts

43% Direct Accounts

Drawbridge

Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.

Buying System

1 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

1 claimed customers^ads.txt

0% Reseller Accounts

100% Direct Accounts

RTB House

Technology Powered by Deep Learning

22 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

16,741 claimed customers^ads.txt

GDPR Vendor ID

25% Reseller Accounts

75% Direct Accounts

DoubleVerify

Verification Service

216 unique domains

1.1 mm+ domains detected

GDPR Vendor ID

jsdelivr

Content Delivery Network

3 unique domains

1.1 mm+ domains detected

GDPR Vendor ID

Zemanta

Zemanta develops enterprise software for native advertising. Brands use the Zemanta One platform to execute their global native ad spend.

Buying System

14 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

33 claimed customers^ads.txt

GDPR Vendor ID

97% Reseller Accounts

3% Direct Accounts

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

Buying System

15 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

AcuityAds

AcuityAds is a technology company that enables marketers to connect intelligently with the most meaningful audiences through digital media.

Ad Network

13 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Klaviyo

Customer Data Platform

8 unique domains

1 mm+ domains detected

AdTheorent

AdTheorent’s machine learning technology powers predictive targeting, predictive creative, and self-learning insights.

2 unique domains

1 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Technorati

Synacor provides solutions that enable MSOs, ISPs, and telcos to bundle, promote, and deliver narrowband and broadband content and services.

Content / Traffic Sharing

5 unique domains

1 mm+ domains detected

364 declared customers^sellers.json

56,097 claimed customers^ads.txt

64% Reseller Accounts

36% Direct Accounts

Technorati

Synacor provides solutions that enable MSOs, ISPs, and telcos to bundle, promote, and deliver narrowband and broadband content and services.

Ad Network

5 unique domains

1 mm+ domains detected

364 declared customers^sellers.json

56,097 claimed customers^ads.txt

64% Reseller Accounts

36% Direct Accounts

Adelphic

Adelphic's patented technology overcomes the limitations of user identification in mobile and across networked devices.

Identity Provider

1 unique domains

1 mm+ domains detected

0 declared customers^sellers.json

EMX digital

EMX Digital is a digital advertising marketplace.

Ad Network

8 unique domains

980,000+ domains detected

1,755 declared customers^sellers.json

42 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

Font Awesome

Content Delivery Network

11 unique domains

980,000+ domains detected

Unruly

Unruly is an advertising technology company that gets videos watched, tracked, and shared across the Open Web.

Ad Network

11 unique domains

970,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

OwnerIQ

OwnerIQ provides online advertising solutions and marketing channels for brands, retailers, and manufacturers.

Buying System

1 unique domains

970,000+ domains detected

0 declared customers^sellers.json

DeepIntent

Ad Network

4 unique domains

960,000+ domains detected

0 declared customers^sellers.json

5,282 claimed customers^ads.txt

GDPR Vendor ID

12% Reseller Accounts

88% Direct Accounts

sovrn

Ad Network

33 unique domains

920,000+ domains detected

6,039 declared customers^sellers.json

100,539 claimed customers^ads.txt

GDPR Vendor ID

43% Reseller Accounts

57% Direct Accounts

Teads

Teads invented outstream video advertising and is the no.1 video advertising marketplace in the world.

Ad Network

17 unique domains

900,000+ domains detected

3,707 declared customers^sellers.json

67,279 claimed customers^ads.txt

GDPR Vendor ID

41% Reseller Accounts

59% Direct Accounts

Xaxis

Ad Network

2 unique domains

890,000+ domains detected

Sonobi

Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory

Ad Exchange

16 unique domains

890,000+ domains detected

650 declared customers^sellers.json

73,084 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

48% Direct Accounts

Skimlinks

Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.

Ad Network

7 unique domains

880,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Adgear

AdGear Technologies, Inc. is a digital advertising technology company, providing software and services to advertisers and publishers.

5 unique domains

850,000+ domains detected

0 declared customers^sellers.json

134 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

OneTag

Ad Network

3 unique domains

830,000+ domains detected

45,042 declared customers^sellers.json

69,693 claimed customers^ads.txt

65 CMP ID

65 GDPR Vendor ID

53% Reseller Accounts

47% Direct Accounts

Vimeo

Walled Garden

12 unique domains

820,000+ domains detected

jQuery

Content Delivery Network

4 unique domains

810,000+ domains detected

SpotX

SpotX is a video advertising platform that enables publishers to monetize content across desktop, mobile, and connected TV devices.

Ad Exchange

6 unique domains

780,000+ domains detected

1,017 declared customers^sellers.json

90,623 claimed customers^ads.txt

GDPR Vendor ID

62% Reseller Accounts

38% Direct Accounts

OneSignal

OneSignal is an easy for developers to add personalized mobile push notifications or web push notifications to their apps.

Publisher Tools + Analytics

182 unique domains

760,000+ domains detected

0 declared customers^sellers.json

Bidtellect

Bidtellect is the leading buy side Native platform built for marketers.

Buying System

3 unique domains

740,000+ domains detected

0 declared customers^sellers.json

25,889 claimed customers^ads.txt

GDPR Vendor ID

99% Reseller Accounts

1% Direct Accounts

OnAudience

Ad Exchange

2 unique domains

720,000+ domains detected

GDPR Vendor ID

Cognitiv

Buyer Tools + Analytics

1 unique domains

690,000+ domains detected

InMobi

Ad Network

7 unique domains

670,000+ domains detected

2,972 declared customers^sellers.json

32,762 claimed customers^ads.txt

GDPR Vendor ID

73% Reseller Accounts

27% Direct Accounts

100

Engage

Ad Network

1 unique domains

650,000+ domains detected

334 declared customers^sellers.json

30,651 claimed customers^ads.txt

89% Reseller Accounts

11% Direct Accounts